Infozyme believes that Direct Marketing is changing. However Direct Marketing will always continue to use traditional and new techniques in combination. Infozyme is able to offer several traditional and new method to meet client needs, including traditional design and print services, in conjunction with CWA Ltd, one of the UK’s leading international design and conference management bureaus, and others.
Too often Direct Marketing programmes are undertaken because they are there, not because they are needed. Add to this, rarely are the programmes co-ordinated with other marketing activities other than a brief association. Therefore full Campaign Management needs to be undertaken, combined with new targeting methods, and new RoI methodology, leveraging the traditional methods of communication plus the new opportunities resulting out of eBusiness. And all of this mapped to the clients CRM system for added information RoI. To date, most of this is undertaken via the advertising agency, or eBusiness company. Infozyme offers an independent view on this area from advice to full service and fulfilment if required.
Too often Direct Marketing programmes are undertaken because they are there, not because they are needed. Add to this, rarely are the programmes co-ordinated with other marketing activities other than a brief association. Therefore full Campaign Management needs to be undertaken, combined with new targeting methods, and new RoI methodology, leveraging the traditional methods of communication plus the new opportunities resulting out of eBusiness. And all of this mapped to the clients CRM system for added information RoI. To date, most of this is undertaken via the advertising agency, or eBusiness company. Infozyme offers an independent view on this area from advice to full service and fulfilment if required.
