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The numbers of representatives are increasing at twice the rate of numbers of Doctors available to see them. This is fact. This means that the opportunity for representatives to see doctors is reducing. Add to this the increased pressures on doctors to do other tasks and the general increase in the population, means that the sales representative in the traditional sense is becoming less effective.
Basic facts – Doctor / Rep ratio
(Primary care/GP)
More doctors are becoming connected to the internet, either through work or through home. Many have expressed interest in being able to access drug information in easy visible means when and where they wish to. As a result the new direct marketing channel of eDetailing is becoming established.
Like all start-up marketing schemes, this one still is in its infancy being driven in the main based upon US experience. Europe is not the US and has different regulations and needs, and Infozyme is in a position to best advise you on how to make this new marketing tool as success, and how to cope with the regulations and opportunities it presents. eDetailing can be a powerful medium, if done correctly.
Internet access
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