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People buy from whom they trust.
You are most likely to buy from a friend rather than a door to door salesman. Your friend can 'influence' your decision. By understanding this influence and by studying the various types if influencer networks, it is possible to differentiate sales and marketing strategies, and also target customer groups differently. It will even determine exactly which sales channel you should be using in order to get better return and dissemination of information regarding the sale.
At Infozyme we call this Community Network MarketingSM.
Several types of influencer networks exist with different type of relationships, including
- The 'Club' community
- The 'Role' community
- The 'Interest' community
And relationship styles which include:
- Teacher relationships
- Facilitator relationships
- Participant relationships
- Friendship relationships
By understanding the relationships, and by understanding the driving forces towards decision making, you are better suited to tailoring your sales strategy to the trigger in this group. At Infozyme we can assist through our knowledge of CNM and also knowledge of the main data and market research providers which collectively can build a picture for your company. We can then assist you in implementing this strategy, from reviewing the data to changing business plans, to retraining your customer facing staff.
Networking communities
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